Case Study
Boulevard Club
Introduction
To gain a deep understanding of The Boulevard Club's unique identity and the needs of its members and visitors, we conducted thorough research and engaged in collaborative discussions with the club's stakeholders. This initial phase allowed us to define clear design objectives and align our vision with the client's goals.
Design Process
Through a collaborative effort, we focused on creating a user-centric design that emphasized intuitive navigation and accessibility to key club information. By conducting user research, creating user personas, and mapping user journeys, we ensured that the website catered to the needs of members, guests, and prospective visitors.
The Challenge
The challenge for The Boulevard Club was to create a modern and user-friendly website that captured the essence of their vibrant community and highlighted their extensive range of activities and services. Our goal was to design and develop a visually compelling website that seamlessly integrated with the club's brand and provided a seamless user experience.
My Role
Leveraging the power of Kentico CMS, we developed a website that seamlessly integrated the designed elements with custom HTML code. The Kentico CMS provided a user-friendly backend for content management, allowing the club's staff to easily update information and events. Through development and testing, we ensured optimal performance, responsiveness, and cross-browser compatibility.
Testimonial
I worked closely with Jacob on the relaunch of The Boulevard Club brand and website platform, which was as challenging as it was behemoth, with hundreds of landing pages and extensive functionality. Jacob's high-level productivity, attention to detail, and commitment to the project was outstanding. He was an integral part of the team, the successful launch, and the resulting client/member rave reviews.
Susie Doré
Brand Strategist - Joyride Branding
Finished Product
Conclusion
The Boulevard Club website redesign project exemplifies the power of collaboration and user-centered design. By combining our expertise in web design and development, we created a visually captivating website that seamlessly integrated the club's brand, activities, and services. The result is an immersive online experience that enhances member engagement and attracts prospective visitors.
