Simplifying UX — currently @Hydro One

Not just pretty pixels design decisions that convert

It’s not just about looking good. I use UX strategy to make digital experiences clear, intuitive, and effective.

See what I've built
Hero Image

About me

Its nice to meet you

Hi, I'm Jacob a UX/UI designer based in Toronto, Ontario. I'm just as passionate about crafting high impact, conversion focused interfaces as I am about collecting vintage Pokémon cards. My journey from working in construction to designing for Ontario's largest electricity provider has taught me the value of resilience, a passion for personal growth, and the joy of helping others learn.

My story View resume
Illustration of hands typing on a computer

My projects

Case Studies

Tavpools landing page graphic

Figma

UX/UI

WordPress

A UX driven redesign to boost conversions for Tav Pools and Water Kingdom

myEnergy Rewards landing page gtaphic

Figma

HTML/CSS

UX/UI

Driving a 25% increase in enrollment for Hydro One’s myEnergy rewards program

UI design daily graphic

Figma

UI design

UI showcase

Daily UI designs to inspire your next project

Prowess Growth landing page graphic

Figma

SEO

WordPress

A UX led redesign that boosted discovery calls and increased coaching program enrollment

Feedback from real collaborators

What others are saying

Quote Icon

Jacob was my instructor in a UX/UI bootcamp and a key part of my growth. His knowledge, passion, and support made him an exceptional mentor. I’m incredibly grateful for his guidance and would recommend him to anyone.

Maggie Copland headshot

Maggie Copland

Digital experience @Walmart

Star icon Star icon Star icon Star icon Star icon
Quote Icon

Jacob was the Assistant Instructor in my UX/UI bootcamp and an amazing mentor. Coming from a retail background, I appreciated his direction and support. He gave me the confidence to pursue a career in design.

Maggie Copland headshot

Kristina Fawkes

UX design student

Star icon Star icon Star icon Star icon Star icon
Quote Icon

Jacob was incredible to work with from start to finish. He delivered beyond expectations, kept communication clear despite the time difference, and kept us involved at every step. We can’t wait to work with him again.

Maggie Copland headshot

Christopher Hampton

General Manager

Star icon Star icon Star icon Star icon Star icon
More reviews

My tools

Skills

HTML Icon

HTML

CSS Icon

CSS

Bootstrap Icon

Bootstrap

Adobe XD Icon

Adobe XD

Miro Icon

Miro

Figma Icon

Figma

jQuery Icon

jQuery

JavaScript Icon

JavaScript

Photoshop Icon

Bricks

Webflow Icon

Webflow

Wordpress Icon

Wordpress

Sketch Icon

Sketch

My design offerings

Services

Web design wireframe illustration

Custom websites that convert and impress

Wireframes

Hi fidelity

UX research

Competitive analysis

Prototypes

Heuristic annotation

Start your design
UX design wireframe illustration

Beautifully designed expertly built

Web development

SEO set up

Webflow

Wordpress

DNS

Bricks Builder

Migration

Let's start building
Email design wireframe illustration

Helping the next generation of designers

UI/UX design education

Mentorship

Figma training

Design tutorials

Portfolio reviews

Design leadership

Explore mentorship